Business Strategy

Business Strategy is generally referred to as the ‘heart’ and ‘soul’ of any company and organisation. The strategy is commonly defined as the ‘plan’ to achieve a goal, and it is situated at the intersection of a firm’s goals and values, resources and capabilities, structure and systems, and the industry environment (i.e. competitors, customers, and suppliers). Without a proper strategy, a firm is likely to move in the wrong direction, which generally leads to business failure.